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The Respected Roots Brotherhood Initiative (RRBHI) is a 501(c)(3) nonprofit organization established by the founders of Respected Roots, a nationally-recognized premium personal grooming product company. Jason L. Hawkins and Jaret Patterson are dedicated to passing on the skills and lessons they have acquired to the next generation of leaders and innovators in our communities. 


RRBHI focuses on inspiring underserved African American young men through education, enrichment, and empowerment. This program develops and shapes young men with the skills they will need to excel throughout high school, college, and beyond. 

“Service to others is the rent you pay for your room here on Earth.”

Muhammad Ali

1978 Time Magazine

Respected Roots Brotherhood Initiative
Keynote Speech at the Respected Roots Brotherhood Initiative.
Respected Roots Brotherhood Initiative on Atlanta Fox 5

We can be the change that we wish to see.

Our Mission

Our Programs

Mentorship

We incorporate young people into Respected Roots' business model by teaching them business principles and core work ethics.

Leaders of Tomorrow Program

We provide young African American men from grades 9 to 12 with life skills beyond the classroom.

  • Financial Literacy

  • Entrepreneurship

  • Leadership

  • Collegiate Planning and Scholarships

  • Effective Communication

  • Conflict Resolution

  • Etiquette/Grooming Practices

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